The Updates Feature
The updates section allows you to view previous updates posted on Google, giving you a history of what you've shared with potential customers.
Creating New Updates
By clicking on "New update", you can post a new update directly to your Google Business Profile. These updates appear prominently on your profile and can include announcements, offers, events, or any news you want to share.
Why Updates Are Critical
Updates are key because Google posts are a significant ranking factor. Google's algorithm favors businesses that post regularly, interpreting this activity as a sign of an active, engaged business.
Ranking Benefits
By consistently posting updates weekly, you enhance your ranking on Google. This means your business is more likely to appear in local search results and maps, bringing more visibility and potential customers to your business.
Content Ideas for Updates
You can post about new products or services, special offers, upcoming events, business milestones, seasonal greetings, or customer success stories. The key is consistency and relevance to your audience.